Tuesday, September 04, 2007

Another new advertising medium: Sailboards

If you think the online space has a monopoly on additions to the ever-growing list of media, think again. Here come the Sailboards.

The world's fastest growing cities are all sitting on either rivers or harbours. A giant TV screen sailing back and forth is guaranteed to reach a massive audience. And let's face it, riverfront property is most expensive in the world, so purchase power guaranteed!

Not sure if this has been done before, but Shanghai is the first place where I've ever seen this.


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Coming back to Shanghai after a few months' absence always has the same effect: shock and awe. The building boom goes on and on, higher and higher and on an ever grander scale. Hardly have we gotten used to the 420m Jin Mao Tower's skyline domination, or next to it arises the world's tallest bottle opener, the 455m Shanghai World Financial Center.

Literally around the corner, the old Shanghai is still being demolished. Maybe the Bottle Opener will be joined by a Corkscrew? Don't say it out too loud. This is Shanghai, after all.