Wednesday, October 07, 2009

Millions clamouring at the door

Every shopkeeper knows the phenomenon. Customer comes in, asks for an article you're not stocking. Ah well. Not long after that, another one. Same question. By the time the third customer comes in, you make a note.

Companies like Apple should (and probably do) thank God for the incredible amount of transparency any internet-related business model offers. Now we can track demand in more ways than you can imagine, even before the product is there. No need for expensive market testing.

Only thing needed now: marketers who heed the call. Apple ignores the masses at their peril.