Wednesday, October 07, 2009

Millions clamouring at the door


Every shopkeeper knows the phenomenon. Customer comes in, asks for an article you're not stocking. Ah well. Not long after that, another one. Same question. By the time the third customer comes in, you make a note.

Companies like Apple should (and probably do) thank God for the incredible amount of transparency any internet-related business model offers. Now we can track demand in more ways than you can imagine, even before the product is there. No need for expensive market testing.

Only thing needed now: marketers who heed the call. Apple ignores the masses at their peril.

2 comments:

口香糖 said...

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Richard Min said...

Apple is ignoring adobe for completely different reasons.

Fear of the Trojan horse.

They don't want to open the door to Adobe's actual biggest asset in this around.... their millions of flash developers (and existing apps, etc). Apple have all mobile devs clamoring to develop for them right now, and to let flash dev come in the castle unleashing hordes of flash apps, plugins and tons of ways AROUND apple's nice gated-captive audience and dev platform...

forgeetttaboutit!!