Inane advertising

This is the third time I've seen this ad on the back of my favourite newspaper, The Economist, and it's starting to annoy me.

"An icon that will change the way the world views Hong Kong."

Wow, that's an eye opener! I mean, until now you wouldn't think of Hong Kong as a place full of tall glass office towers, would you?

You see this type of ads more often, but this is a particularly inane specimen. I suspect their only purpose is to reassure the developer's shareholders. At least, that's the only purpose I can think of.