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QR codes are continuing their progress through Asia. Japan has been converted for a while, and recently Taiwan got added to the response efficiency crowd.
Some additions happen by accident, it seems: Vodaphone just introduced a QR capable phone in the Philippines. It looks like an accidental launch, however, since it's one of Toshiba's Japanese phones, with QR readiness buried deep in the mostly Japanese-language manual.
But Philippino marketers, don't be deterred by this: you've got the tools now, so starting using them!