Sunday, April 26, 2009

Marketing your iPhone apps

The iPhone-plus-AppStore is a brilliant and groundbreaking model for the future of mobile marketing. I've written before how effective the two work in conjunction to give users the best mobile experience by far. By getting it completely right Apple has changed the mobile landscape forever. But how effective is the AppStore as a marketing tool?

This reveal-all presentation by iPhone analytics firm PinchMedia provides an early insight in the new medium. It tells us how important it is to get yourself into at least the Top 100 at some point in time ("bunch up your publicity"); why it's generally better to choose paid-for over an advertising-supported business model; and how sticky the various categories of apps really are (you'll be amazed).

PinchMedia, we thank you. Finally the iPhone/AppStore ecosystem comes alive, supported by some proper metrics.

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