Wednesday, November 23, 2005

Banner ads annoying? No, I live in Hong Kong

Even the tiniest Hong Kong streets are abuzz with neon signs. And believe me, we ain't seen nothin' yet!

Try to imagine a future in which all these neon lights will be LCD screens. They'll probably be called Googleboards. By 2010 Google will have a global wireless network that keeps track of the location of massive numbers of mobile phones in all of Earth's big cities. Instead of fixed images these boards will dynamically show ads that are targeted to the majority of people in the street. Untargeted advertising's days are numbered. I bet Hong Kong will be one of the first cities where Googleboards are fully implemented.

Picture postcards of the famous Hong Kong skyline will never be the same again.

No comments: