Thursday, June 21, 2007

Commercial overload

Kuala Lumpur International Airport. Just another view, waiting for the shuttle train between the main terminals. Literally every surface is covered with advertising messages, some of them static, some of them dynamic. Dynamic means you see another message every few seconds. So in this shot you see ten messages, or fifteen, or twenty, depending on how long you're looking. And my camera phone doesn't cover as wide an angle as my eyes.

Every day we receive around 3,000 commercial messages. On paper and packaging, TVs and radios, posters and billboards, interior walls and the sides of buildings. On websites when we surf, in our webmail if we use the free variant, even when we're playing games.

Meanwhile, we keep hearing that we need to relinquish some of our privacy in order to help marketers increase their accuracy in targeting. My answer: fine, if you have to, but for chrissake show me some results!

How long until we all succumb to information overload?

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