Friday, August 24, 2007

Back to the roots of Marketing

Siem Reap is doing well. The tourist trade is booming, hordes of Korean and Chinese tourists overrun the ancient temples of the Kingdom of Angkor. Everyone in the service industry is doing a brisk trade.

Take for instance the remorques, tiny taxis consisting of a two- or fourseater compartment pulled by a moped. Remorques are a bit of a commodity, they're all alike and your negotiation position as a tourist is good. A US Dollar will get you anywhere.

Except this one. This entrepreneur has discovered the value of advertising. If you make yourself heard, and shout just a little bit harder than the others, you will get more business and you can charge just a little bit more. We paid this gentlemen $3.

Next step is branding, of course. A transport tycoon in the making.

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