Thursday, August 02, 2007

"You have zero privacy anyway. Get over it."

Scott McNealy's classic quote is now over 8 years old. But it turned out to be quite visionary. UK's largest credit bureau Experian seems to think so too. In this tube ad Experian tries to educate the English consumer to not only accept this fact of life, but to try to make the best of it too. "Our information affects your position in life," it seems to say. "Why not come and check it, and ensure it's up to date?"

Quite the double-edged sword. One wonders if an ad like this would have the desired effect in other cultures as well. Would it work in, say, China? Somehow I doubt it.

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