Friday, December 23, 2005

TV Ratings belatedly enter 21st century

So Nielsen is finally starting to offer time-displaced TV ratings. The good old TV ratings will become 'Nielsen Live', and these will be joined by 'Live/Same Day' and 'Live+7'. High marks for clarity in product names, Nielsen!

And about time, too. Wonder how quickly we'll be finding out that everyone with a DVR starts skipping most ads, keeping only the funny ones. By the time that happens, watch the explosion of in-show advertising.

Big question is: when are we going to see something similar for podcasts, mobile phone TV, and all those TV and radio programs that can be (and are) viewed and listened to over the internet?

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