Advertising, the cultural thermometer

Pay attention to ads and feel a nation's pulse. It's a sign of the enormous importance and focus on children's education if the country's top scorer in school leaving examinations is enough of a celebrity to endorse food supplements.

This poster was seen in Singapore, but it could just as well have been Japan, China or South Korea. Especially Korea, where traffic is throttled nationwide to give children the chance to concentrate on their all-important exams.

I'm trying to imagine a campaign like this in the education-blasé US or indeed any European country. It would meet with a collective shrug.


-- Post From My iPhone