Sunday, April 11, 2010

Catch Cheating Websites Dot SG

Intriguing little bit of advertising on Singapore's taxis. The advertiser, Kokusai Security Pte Ltd, looks like a legitimate private investigator whose 'founding members comprise public officers who have experience in police and armed forces training. They specialize in investigations, crowd control, security management and bodyguard services.' All of this according to their website.

Especially the divorce investigations bit seems a bit slow these days. How else to explain this narrow focus on (literally) making your name in Cheating Spouses? On the surface, taxis seem a good choice as a preferred form of anonymous transport by cheating spouses and their fellow conspirators. But Kokusai's agency (or did they do it themselves?) forgets that they're choosing an advertising medium here, not a getaway after an illicit tryst.

A poor choice, even more so because you have to key in the website from memory if the ad really has any effect. And if you do, chances are you key in dot com instead of dot sg, which lets you end up with exactly those cheating spouses that Kokusai fights tooth and nail.

Ads like these will only become effective if your phone cam starts recognising links like these straight from stll shots. Until then you run the risk of unintended advertising consequences.

-- Post From My iPhone

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