Wednesday, April 26, 2006
Birth of a new advertising medium
Of course this was unavoidable. Google Earth makes viewing the Earth's surface from above so easy that it becomes an advertising medium.
Only the scale of this (75-by-110ft) is a bit disappointing. C'mon guys - you Americans can do better than this. I'm thinking a few square miles of coloured sand in the Nevada Desert here - in the shape of a roulette wheel, of course.
The Emirates pioneered the idea, with the Palm Islands. Who follows? Giant Olympic Rings circling the mountain tops around the Great Wall?
Plus, we need a descriptor. Earthboards? Adscapes? We're open for suggestions.
Posted by Jos. at 4/26/2006 01:47:00 pm