Today is the opening day of the US DMA's Annual Conference. Easily the world's biggest gathering of DM professionals, a three-day travelling circus that's held every mid-October. Last year was New Orleans (just in time!), next year San Francisco. And this year it's Atlanta.
Strange city. What I can see of the centre consists of big building blocks lacking any form of character, alternated with empty lots. There's a nice suburb, more like a second downtown, that looks a lot better except it has name that ends with -uckhead.
This year's conference theme is 'Initiate the Conversation. Learn to Listen to Your Customer.' Well, I guess it ain't easy to think up a new one every year...
Monday, October 17, 2005
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