Sunday, January 22, 2006

22 Years ago today: first sighting of Steve Jobs' Reality Distortion Field

A historic moment in the history of ICT and one of the most famous (some would say infamous) TV commercials of all time was the '1984' Macintosh launch ad.

The commercial cost $1.6 million to produce, and Apple paid another $500,000 for the 45 seconds of airtime. It ran only once, during the third quarter of the January 22nd, 1984 Superbowl, and it marked a seminal moment in personal computing history.

It was also the first public sighting of Steve Jobs' Reality Distortion Field, a phenomenon that was known at Apple since 1981 and still is annually on display at Apple's MacWorld Expo.

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