Monday, January 16, 2006

Traditional marketing in high-tech city

Singapore, Chinatown. Midnight shopping madness in the run-up to Chinese New Year. A nice and refreshing change from glitzy high-rise shopping centres full of gadgets and luxury brands.

It's the middle of the night, but it could just as well be the middle of the day. Keong Saik Road has been turned into a crowded market that offers everything you need to celebrate the beginning of the Year of the Dog.

Lucky bamboo

Orange trees, for prosperity

Would you think red...

...and gold are the dominant Chinese New Year colours?

Special offer: not 3 for $30, not 2 for $20, but 1 for $10? Somebody needs a marketing course, maybe

But don't worry: professional beverage marketers too join the red-and-gold promotional fun

Happy New Year of the Dog!

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