Tuesday, January 31, 2006

Zip my colours, please

The impact of Quick Response codes for response generation in marketing cannot be exaggerated. In future they will become the supreme drivers for consumer response, from information requests to buying decisions.

QR codes, the squiggly blach-and-white squares, can already be seen on posters, theatre tickets, name cards and even on boarding passes.

But even before QR's widespread acceptation a sucessor has `already been announced: the Colorzip code. Colorzips are a Korean development, started six years ago at Yonsei University. They are now the de facto code reading standard in Korea, and are being introduced in Japan as we speak.

The greatest advantage of colorzips is their design flexibility: instead of being confined to squiggles or squares, colorzips can be morphed into any form that contains colour codes, and still be easily readable. The same goes for printing them on textured or flexible surfaces such as T-shirts or shopping bags, or even showing them on TV screens, not to mention mobile phones and other gadgets. In addition they can contain a lot more information than the QR codes' usual 300 characters.

Will colorzips become the new standards? To be continued.

(Thanks Douwe and Molblog.)

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