If you ever tried to shop online in the US from Asia or Europe (and live in Singapore), you'll appreciate Shop@USA, a new and very convenient service from Singapore Post.
E-commerce sites in the US have an annoying tendency to make life difficult for online shoppers from abroad (not counting Canada), either by failing to provide non-US shipping options, or by refusing to accept credit cards issued outside the US.
Personally I find few things more frustrating than going through the complete rigmarole of choosing your items, submitting your shopping basket, filling in your details including your Amex card (AMERICAN Express, for Chrissakes!), only to end up with a message that says non-US credit cards are out of bounds.
Thanks to SingPost, for Singaporeans no more. The Shop@USA website offers a handy combination of 68 US shopping sites, SpeedPost delivery including Track&Trace, and acceptance of just about every online payment method known in Singapore.
Postal operators across Europe and Asia, pay attention: this is an example worth following. Not to mention it's another step towards true global e-commerce.
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