Monday, January 16, 2006
SMS marketing comme il faut
This comment on my post below about SMS marketing and Cell Broadcasting shows that some companies are actually starting to learn how to use the medium in a consumer-friendly way. Indeed it is the first commercial SMS I ever saw with a proper unsubscribe line. (For those with less than 20/20 vision: 'To Unsub,reply citi_unsub'.)
Applause for Citibank, and thanks Lisa, both for the comment and for forwarding the message.
Posted by Jos. at 1/16/2006 02:50:00 pm