Tuesday, January 31, 2006

In Search of Evilness

You've got to hand it to them: Google did it again.

After single-handedly innovating the worlds of search, advertising, webmail and just about all other things internet, Google has now handed business consultancy it's biggest innovation since Tom Peters wrote 'In Search of Excellence".

McKinsey&Company have recalled their regional heads for a worldwide meeting, as a new standard slide has to be added to all the consultancy's future reports: the Evilness Chart.

I can't help but wondering if the chart was also used to determine Google's refusal to hand over search data to the US federal Government.

No comments: