American marketers taking Year of the Dog extremely serious

It was unavoidable: a mobile phone for pets. PetsMobility from Scottsdale, Arizona, has developed a bone shaped device that sits on your favourite canine's collar.

The phone has a 'Call Owner' button in case it ends up with strangers (or in case your dog's clever enough to use it himself - ya never know) and an auto answer function that can filter out calls from other numbers than your own. So your dog isn't in jeopardy of auto answering telemarketing calls, I guess. It can still receive them, though, as the phone has its own number. So you'll have to register your dog to the Do Not Call Registry as well, it seems.

Still, one wonders why the thing has the shape of a bone. For meeting other dogs, perhaps? A good thing it's waterproof, then.